With four artworks, db Waterman takes part in the digital exhibition at M.A.D.S. gallery, Milan.
The digital Milan art exhibition is on show from 28 April to 4 May 2022.
CLICK HERE to see the exhibition.
Want to visit an exhibition right from your living room, from a chiringuito on the beach or wherever you are?
With M.A.D.S it is now possible, just with one click. The works of art are no longer visible because they are "hung on the wall", but thanks to augmented reality. In fact, all M.A.D.S exhibitions are fully accessible from a distance. Buyers, press, public, collectors and artists can enjoy the exhibitions in streaming at any time and thus realise sales all over the world, because by working with media and digital tools on an international level, it is not necessary for someone to physically come by to close the deal. M.A.D.S. has physical, real locations for the execution of its services for the benefit of the artists, within which the team carries out its work: real headquarters, in which everything is realised and from which everything is shared internationally, in order to no longer cover a small and limited physical audience, but an unlimited international audience. The use of the visitor, even if he sits comfortably from a different position and in a random place in the world, is not imaginary but concrete, since the arrangement is physical and existing and not designed (as in virtual spaces that are entirely fictitious and represented). This is called MIXED REALITY: digital augmented reality combined with a physical space. A digital product that interacts with places, people and physical resources.
M.A.D.S. has a contemporary physical location in one of the most vibrant areas of Milan, Italy, fully equipped with screens, video projectors and touch screen monitors (the first multimedia gallery with this permanent, digital arrangement, unique and innovative) and in July 2021 M.A.D.S. opened a new headquarters: a new digital physical gallery located in Fuerteventura, Canary Islands, which is becoming larger and more international. M.A.D.S. has monitors (currently 50", 55", 60", 75", 85") in both locations, both vertical and horizontal, to best accommodate all types of sizes and bring out the true dimensions of the work. The touchscreen monitors allow the viewer to zoom in and enhance every detail for a great result. It is also equipped with the VR OCULUS virtual reality viewer device for viewing photos and videos in 3D. It is the first totally INCLUSIVE gallery: there is no work of art it cannot exhibit. Regardless of the material it is made of, its size, its support.
M.A.D.S. is a reference point for emerging and established artists, to launch or consolidate their careers. A point of reference for museums, galleries, institutions, associations, foundations, curators, critics, collectors because one of the main objectives of M.A.D.S. is to highlight the artist, his talent, his portfolio and make them accessible to an increasingly international public. The services we offer, the international media audience that is reached without limitation thanks to the digital medium, the targeted meetings with selected audiences, will exponentially increase the visibility of the artist; he will receive new invitations, new proposals for participation in international events, prizes and awards; his sales coefficient will increase, increasing the chances of sales and income, also thanks to a higher value of the works of art on the market.
M.A.D.S. has revolutionised the process of presenting the artworks, increasing the visual quality of the details, their three-dimensionality and materiality through high definition and augmented reality, eliminating costs (such as shipping, packaging, insurance, customs), time and bureaucracy, as well as protecting and preserving the integrity of the original artworks. An evolution for the art market, a new trend.
For many years, thousands of artists from all over the world have found in M.A.D.S. the answer to their needs: exhibition, curatela, advertising, marketing and promotion, with the aim of long-term visibility on a global scale, thanks to the team of professionals made up of webmaster, graphic designers, photographers, video reporters, art curators, art director, commercial director, communications manager, mediators, advisors, dealers, searchers at their service.
DB Waterman
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